Do you have a business and not a professional website yet? If you said yes, then it sounds as if you are minimizing your business opportunities and limiting its life expectancy. Whether you're building a new business website from scratch or revamping an existing one to attract visitors, capture leads and close sales there are a lot of things to consider. In addition to giving thought to the foundation upon which your site is built and considering what pages you'll include, you also need to consider what business website elements you are going to put in place.
A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.
Having a strong online presence, particularly a website, can be make or break for generating more revenue. Yes, the quality of your website impacts results, but the purpose of this article is show you what are the main elements to begin your website.
The purpose of your navigation menu is to help your visitors find their way around your website. You want the user experience to be easy and enjoyable, eliminating any confusion or frustration that will deter them from your website. The best way to approach designing this business website element is to make your navigation menu simple and straightforward. In most cases, it's also best that the navigation menu doesn't take up too much space. When designing your navigation menu start small and make providing visitors with what they want most a priority.
Your header image is likely the first thing a visitor will see when they go to your business website. This business website element sets the stage (and expectations) for the user experience they can expect throughout your site.
In most cases, choosing a header will come down to either having a large static image or video at the top of your homepage, or including a slider that shifts between two or more images/videos. While there's been much debate in the digital world about the effectiveness of sliders, many experts say they distract from the user experience and site's content. The rule of thumb for many web designers is to avoid too much movement.
Clear links to the most important pages, and a site map, are crucial for guiding visitors to the information they're looking for.
Be sure your navigation is clearly laid out. I always recommend using dropdowns in the navigation menu so the visitor can see the content under every heading from virtually any page. You want to make it very easy for your visitors to find what they are looking for, or what you want them to know.
A call to action (CTA) is one of the most important business website elements. It tells your visitors exactly what you want them to do. To be effective your CTA must be designed to stand out from the rest of the content on your business website. Since calls-to-actions help you drive visitors to convert to customers they should be visually attractive, action-oriented and easy to spot on your business website pages. Take Advantage of FOMO. Fear Of Missing Out, otherwise known as FOMO, is an extremely effective motivator. When people think they might lose out on an opportunity that might not come around again they’ll be mighty quick to hop on the bandwagon.
Honest words from others help make your products or services more tangible to customers who are visiting you online.
"They help your potential customers to build trust in you, especially if you are new," Zhuang says. Besides it can help shoppers to confirm whether the product and services meet their needs. All people enjoy to hear stories from real people, they can compare your product and take the decision.
More and more, even staying afloat without a business website is impossible. Your customers are online, your competitors are online, and if you’re not there to intervene, your competitors and your customers will connect, leaving you in the lurch.
With so many options to consider, even the most basic website design can be overwhelming for all the best web designers. By having the right plan and execution and making sure to include these business website elements you'll be well on your way to building an engaging, effective website.
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