by Walter Koch

CONVERSION OPTIMIZATION: HOW TO INCREASE WEB TRAFFIC

Google is the best source of free traffic. But getting your content within the top 10 results is a tough task. Only the best of the best manage to be featured up there. That means your content needs to be top-notch. That’s the start. So, what is the most important thing a website needs to be successful? Traffic! What is the point of having an amazing site if no one is going to see it? Your audience can’t know they need exactly what you have to offer if they don’t know you exist.

WHY YOUR WEBSITE IS NOT GETTING TRAFFIC?

Website traffic (or the number of visitors to your website) is important for many reasons, the main one being that the more people who visit your site, the more potential customers you have.

There are a number of reasons why you may be lacking in visitors to your website, whether that be the content, format or keywords. In this post, we’ll show you some possibilities why your website isn’t performing and how to fix them.

IRRELEVANT KEYWORDS

If your niche is healthy eating, but your keywords are revolving around meditation, that is not really going to help you increase web traffic to your site. You want your keywords to primarily relate to your niche topic.

To increase web traffic be sure to do extensive keyword research. Identify what your target market is looking for on Google and use those words. You can also drive website traffic using SEO.

SITE LOADING SPEED

In this world of instant gratification, waiting is not our favorite thing to do. And if your website is taking too long to load people will click away before they even see all the wonderful things you have to offer. Your website should be optimized for the fastest loading speed possible.

You can minimize and compress images and files, improve server response time, leverage browser caching, and optimize your code.

FAULTY LINKS

Have you ever gotten that dreaded Error 404 page? Annoying, right? ...and you probably just went to a different site rather than try to figure out how to find the correct link.

To increase traffic and prevent visitor loss periodically check for broken links on your website. You may also want to want to double-check redirects.

DIFFICULT NAVIGATION

If users feel it is hard to find what they are looking for when browsing around your site there is a very good chance they will just leave, and it is doubtful they will return.

To not only increase web traffic but keep the traffic you do get, make your website is as clear and easy to navigate as possible. You can also place a search bar or icon in an easy to find area.

UNOPTIMIZED MOBILE SITE

Over 70% of current web traffic comes from mobile, and that number can be expected to increase. If your site is not optimized for mobile it will drastically affect your number of web visitors.

To increase web traffic you can optimize users mobile experience by making your website responsive, using larger fonts and compressing images.

CONCLUSION

Whether you have little to no visitors or quite a large audience, it is always beneficial to increase web traffic to your site. Considering the fact that your website is your major business marketing tool, it only makes sense to make sure yours is optimized to give you a solid foundation that will thrive long-term.

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