In an ideal scenario, your brand will appear connected on all your social media channels. And your current and potential customers will effortlessly move across all of them to easily access your services. Well, definitely social networks can become an engaging means for your website. Nevertheless, it should be handled carefully. Otherwise, you could be messing up your website and driving away clients. Let’s take a look at some pros and cons of social-media integration with your website. In case you have any doubt, we are here to help.
Platforms like Facebook or Twitter are very reliable and they are user-friendly, almost everyone is familiar with how they work. Even if you have a CMS, it is always a good option to include public comments to show the charms of your services and to allow members of your brand’s community to connect with each other. Plus, social media platforms are really consistent and you can easily track customers´ commitment and sentiments.
As well, you can benefit when registering. Allow members to log in or register using Google or any other social networks. This is also very convenient for some visitors, and it is decisive when overcoming the objection of not having enough time to create an account. Besides, by signing in through social media, you can also tag and message your clients more easily.
A huge range of offers inundate sales pitches, so you must find a way your customers “see you” among these vast options. Well, social media is a nice way to stand out from your competitors. You can show pleased customers feeds and you can also include ratings and service stars.
Another easy benchmark to highlight is your social media following. People notice when other users are popular, and this is particularly visible for business accounts. You should include your likes and follower counts on your website. This will boost your brand’s reputation.
Recommendations, inquiries and opinions are authentic content generated directly by real customers. By showing these, you can increase confidence among your visitors and regular clients. So go ahead. Include this valuable social proof into your website. You can include links to Facebook and Google reviews in your site. And you could also embed Instagram and Twitter posts from helpful customers.
Social media share buttons allow visitors to easily share posts, blogs, guides, articles and product listings with their groups and friends. These buttons offer an easier way to spread your info and reach more potential buyers. Take this opportunity to engage customers and contribute to social media feeds.
As you can see, social media can play a winning hand in your website when using it smartly. Likewise, here are some tips to prevent you messing up your site with inadequate contents.
Make sure your social media posts are honest, clear and get straight to the point. There is nothing wrong with including your latest social posts on your website. Actually, it is a great way to reassure your social presence and to encourage visitors to follow your accounts. However, you should be aware that long feeds distract customers from your site’s essential messages and may clutter up your design.
A good suggestion is to show 2 or 3 recent posts on each social channel. As well, you can post extra feeds, comments or additional content on a sidebar or in a footer link. This way, your customers will be able to review other users´ opinions or to track back social media posts that may interest them.
It is advisable to avoid the auto-repost feature. Why? Well, it is better to manually add and create posts that align with your recent website content. Also, this way you can make sure to include the hashtags, links and CTA you need for better results.
In short, social networks definitely provide new opportunities for social proof and brand-building. As well, they are also valid means for engagement and registration linked to your website. It is almost certain that most of your target customers have at least one social media account. This means you can just pop up into their regular searches and provide a very user-friendly experience.
Thus, we gave you some tips on the pros and cons in order to engage their attention. To sum up:
Pros:
Cons:
As well, social media enriches the overall charm of your website and upholds your brand’s presence across all media channels. Incorporate social media into your website and watch your conversions rise day by day. Do you need an expert hand to help you integrate your social networks to your site? Contact us. We´ll be glad to help!
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