A landing page (or LP) is a key marketing element to include in your website. From CTA to informing about your services, it is like your digital presentation business card. As well, it is important to know how to make it work in your favor. Next you will find some tips to make the most out of your page.
In digital marketing, a landing page is a one-on-its-kind page, and it is designed for advertising and, specifically, to convert. To make it more understandable, it is a hyper-specialized type of webpage that has a clear goal. This is where a visitor lands after clicking on links or ads from Google, Facebook, YouTube, Instagram or any other places on the internet.
Landing pages can come in all sorts of types, but conversion is the main focus or goal. In other words, this means that the main point of your webpage is to achieve a successful call to action. Therefore, an optimum LP is one of the best ways to increase the conversion rates of your advertising campaigns. And as well, it will help you lower your costs.
Firstly, it is important to realize that landings are different from homepages and websites. On the one hand, a homepage has loads of potential distractions – like links, images or pop ups. This is due they are designed for exploration and to provide extended info. On the other hand, a LP is super focused. It aims to convert, and presents a clear CTA knack.
In second place, it is good to know how a LP should work. As said, its main goal is to get the “call to action” going. So you can customize these pages and make them fit on your marketing aims. So, as a matter of fact, LPs are specifically designed for conversion.
Usually, LP contains super slick ads that promote a single offer. All about it works hard to turn visitors into customers. And therefore, achieve conversion. That’s the main mission of these pages!
Well, these pages are a good solution to a typical problem: users get distracted or lost on a website, when all you really want them to do is to take action (that´s to convert!). Also keep this in mind: your page should only have one conversion goal. So make sure to identify this one thing you are expecting to get from your visitors. Here are a few key elements you should consider to include.
Your unique selling proposition (USP) sets clear opportunities for your customers, and also highlights your company's strong points. It is about showing why you are the best option for your clients. You should provide them something that is nowhere else to be found. In order to stand out from the crowd, your USP needs to clearly explain who you are and how your offer will benefit people.
Here you will need to rely on your social media channels. Easy, social proof is the support of social signals to exemplify that other people have already bought or consumed what you’re offering, and that they liked it. Some research found that the average potent client reads at least 10 reviews about a business, and often spends a long time reading customer feedback before making a decision.
You should include:
Getting conversion is the goal of your LP. And your call to action is the tactic that will make your objective become a reality. Usually, this CTA should be clearly identified on your page. This is the reason why LPs don’t have lots of elements that can attract diverse attention. Instead, they focus on leading the customer to one place: action.
Here's an extra tip: CTA buttons are probably the most important element on your landing page. You can increase the chances of conversions by making these buttons stick out. Pay attention to the design, color, fonts, size, and placement. Make it all quick to use and easy to see.
Now you are aware of LPs´ importance and functions. As a final reminder, keep in mind that your language and writing style are also important. Keep your landing page simple, consistent and connected to all your website content.
Likewise, make sure you optimize your design every so often, as well as update your content to get the best results. Contact us if you still need any assistance, we’re glad to help.
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