Currently, the majority of your customers regularly browse social media. They are familiarized with seeing a mix of personal and business content, which means that your social media posts should blend into this mix. To make sales through this content, you must strike a balance between heavy advertising and brand-building. Here are some tips to improve your social media to boost sales.
There’s more than the feed in social media. A good percentage of the activity on these platforms take place in groups, where members have topical discussions and share links. People in themed groups relevant to your industry are well-informed to take action on your content. If you’re not in these groups, you’re missing out on a good conversion opportunity.
You can join existing groups or create your own. Either way, focus on building a strong community first. You want members to feel like they have access to valuable information and special content before you start promoting your products. Wait until they are highly affiliated, then drop sales or exclusive offers in the group to recompense the regular members. This tactic is highly effective because your audience is inclined to buy.
Yourbusiness’s social media page bio is a small but tremendously valuable piece. Many sellers keep this very basic, with a brief description of their business and a link to their business’s website. This is a mistake. Users not only look at the bio to see if they would like to follow your brand, but they also tend to click on the bio link if it seems interesting. A common website won’t draw as much interest as a specific link that draws into the content you have been posting.
Power up your bio link as a way to boost sales by sending traffic to a targeted landing page. It is a good idea to develop a page solely for this. The key is to set your customer on their buying journey with a post, then direct them to your bio link to take the next step and close the deal.
Advertising on social media platforms can be very effective, because users tend to quickly identify ads and potentially click on them. Your audience prefers to see living content. Unfortunately, only about 10 percent of your followers will see your posts, and even fewer non-followers will see it.
Boosting posts is a great strategy, you can achieve it by sponsoring them. You can extend the reach of a post for a small fee in almost all social media platforms. These posts blend seamlessly into users’ feeds, making them much more likely to make an impact. Use sponsored posts to promote certain products or services, and be sure to include a link so that users can quickly make a purchase.
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