The pandemic continues to affect stores operations and consumers increasingly demand a convenient shopping experience. Even small businesses are turning to e-commerce solutions. These days, it’s more affordable than ever to have a strong online store. But if you have polished this approach, it can take some adjustment to hit your e-commerce tread. Here are some ways to effectively market a local business and make it work as an e-commerce site as well.
Local businesses have been recompensing their regular customers since always. By converting your loyalty program into a digital prizes system, you can help capture a broader audience and encourage your regular customers to shop with you online. Try running a transfer program in which customers get a discount for sharing your business on social media, or send discount codes through your marketing emails. Think outside the box and find easy ways to reward your best customers.
Your target audience is probable on social media and they are increasingly using it to find products and services. With all major platforms offering location check-ins, it would be silly to pass up on local advertising opportunities. Tag your social posts with your location, even if promoting your e-commerce site. You’ll be more likely to cultivate trust with your audience and give them a sense of convenience. And even more favorable for you, geotagged posts tend to show up higher on people’s feeds.
Social proof is key for your business, especially when you’re selling online. Without being able to examine a product in person, consumers rely on reviews and other customers’ experiences to make purchase decisions. Don’t miss this chance: place reviews and testimonials right on your product pages, and use social proof through sales channels to make people more comfortable making a purchase.
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